Alerus Powers Its Goal-Based Participant Experience with iJoin

May 31, 2023

The company makes iJoin’s personalization features a seamless component of its MyAlerus financial fitness UX.  

Alerus, a diversified financial services company providing innovative solutions for business and consumer clients across the U.S., announced today it has selected iJoin as an innovation partner to enhance the company’s MyAlerus financial fitness platform. The integration makes iJoin’s data-driven personalization a core component of the MyAlerus 401(k) financial planning workout.

MyAlerus financial fitness tools present a personalized experience that encourages participants to accomplish financial milestones and improve their financial health. iJoin’s goal-based technology shows each user how they are progressing against their unique retirement funding goal and how to take simple actions to close the gap. Users can easily model the impact on retirement readiness by changing contribution rates or delaying retirement.

Rob Woytassek, director of retirement and benefits at Alerus, said, “As a one of the nation’s leading independent benefit plan recordkeepers, we strongly believe in providing our partners and plan participants with tools to help individuals achieve long-term financial wellness. iJoin shares our commitment to participant success and has embraced personalization in a way that aligns with MyAlerus. This integration also gives our advisor partners important market advantages and will help them scale with the teams they already have.”

“We admire the Alerus team’s vision and commitment to innovation,” said Steve McCoy, CEO of iJoin. “We’re truly excited to support their user experience to deliver even more value to the companies and people they serve.” 

About Alerus
Alerus (Alerus Financial, N.A.) is a diversified financial services company that provides innovative and comprehensive financial solutions to businesses and consumers through four distinct business segments — banking, retirement and benefit services, wealth management, and mortgage. These solutions are delivered through a relationship-oriented primary point of contact along with responsive and client-friendly technology. Alerus has banking, mortgage, and wealth management offices in Grand Forks and Fargo, North Dakota, the Minneapolis-St. Paul, Minnesota metropolitan area, and Phoenix, Scottsdale, and Mesa Arizona. Alerus Retirement and Benefits plan administration hubs are located in Minnesota, Michigan, and Colorado.